The Importance of the Small Stuff

26 Jul 2019 | Small charities

There are a lot of great small charities that sometimes don’t get the recognition they deserve due to the unique nature of their cause. To remind people everywhere that small doesn’t mean unimportant, we wanted to write about a few of the small things you might be forgetting that could make a big difference to your charity.

1. Reward your volunteers

Something as small as a quick ‘thank you’ to your team of staff and volunteers could go a long way to improving work ethic and engagement. Better still, rewarding them with small gifts when they have achieved something particularly impressive will boost motivation and encourage other volunteers to work harder too.

2. Make an impressive window display

Make a good first impression by getting creative with your window displays. Enticing displays can be created easily with your team and a few props from your store and could make a huge difference to increasing footfall.

3. Don’t forget to ask people about Gift Aid

Often one of the largest barriers to increasing the rate of Gift Aid sign ups is staff in store forgetting or feeling too uncomfortable to ask donors if they’re eligible to sign up. Doing so could make all the difference! Don’t forget to urge your volunteers to remember to ask the question. Alternatively, some digital Gift Aid sign up solutions could remove the need to ask uncomfortable questions altogether by allowing donors to input their own information on a modern touchscreen interface.

4. Allow your volunteers to grow

Giving your volunteers a little extra time to develop their skills in store is essential to building the strongest team out there. Allow them to take courses on the back office PC, practice their selling skills on the shop floor, or let them plan a fundraising event. Giving them room to grow their skills and develop their professional profile is a great way to create lasting, knowledgeable volunteers.

5. Talk to your donors!

Engaging with donors is one of the most important things you could do as a charity leader. In order to fully engage donors, you should open up a two-way form of communication – talk to them, not at them! Ask for donors’ advice and get them involved in community events to create loyal givers who feel like they really have a connection with you, your store and your cause.

It’s all too easy to get bogged down trying to juggle all the policies and procedures that come with managing a charity shop.While the big things may seem more important, the small stuff adds up. Making sure that someone is taking care of those little things is essential and will create a solid foundation for you and your team to reach their full potential and raise valuable funds for your cause.

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