
From nought to Gift Aid in two weeks
Exeter Leukaemia Fund went from not operating a retail Gift Aid scheme to signing up donors and raising 25% more on their donations in just two weeks!
Getting started with Gift Aid
With their previous system, Elf didn’t have the tools they needed to easily operate a retail Gift Aid scheme. After hearing how simple and easy Wil-U Gift Aid is, they made an immediate decision to get it implemented in time for shops reopening in December. Thanks to quick decision making and the ease of implementing Wil-U, Elf rolled out Wil-U’s Digital Gift Aid Sign Up tablet and fully automated Gift Aid Processing service in just two weeks.
“We were a bit apprehensive about getting started with Gift Aid as we know there are a lot of rules and regulations you have to follow but with Wil-U, everything has been smooth sailing. The system practically does everything for you, no need for paperwork or unpicking HMRC guidelines. I never thought operating a Gift Aid scheme could be so easy!” said Sam Peacock, Business Manager at Exeter Leukaemia Fund.
Easy paperless Gift Aid from set up to submission
Getting set up with Wil-U is a breeze and with the whole team on board, Elf were able to implement the new system quickly and easily. Wil-U is already loaded with pre-made templates that cover the Agency Agreement, Gift Aid declaration, and donor emails and letters. All Elf had to do was add the finishing touches to give it that Elf sparkle!
With every sign up automatically uploaded, donors communicated with and claims constantly building in the background, there is no extra work for the Elf team. There are no paper forms to complete, type up or store. All the necessary information is on the tablets for donors to view and agree to. When claims are ready, all it takes is a single click to submit the claim directly to HMRC.
For Elf, it’s as simple as scanning the barcode, making the sale, and sitting back to watch their Gift Aid grow!
“The Wil-U team have been so helpful. They really took the time to understand the challenges we were facing and provide a solution that would help us generate more income over the coming months. They’ve stayed in touch after implementation to see how we’re getting on and help us make more of the system too – I’d recommend them to anyone.”
“I never knew operating a Gift Aid scheme could be so easy!”

Results
With shops open for just a few short weeks in December, Elf have already managed to claim extra funds through Gift Aid with no extra work for their shop teams. This number is only going to grow as shops reopen in April and sales start taking off again. Plus, Elf have been able to claim Gift Aid on donations that they sold online while shops have been closed at the beginning of the year – all money that they previously weren’t able to claim.
“Wil-U is so easy to implement and incredibly easy to use. Volunteers love it! We’re really pleased with what we’ve achieved so far and are looking forward to seeing the ongoing impact Wil-U has once shops are open properly again,” said Sam.
With all of Elf’s much-needed services supporting people affected by blood cancers and their families across Devon depend on the generosity of the public, it’s really great to see them making more money as a result of implementing Wil-U. They’ve taken great steps to ensure that their shops are as successful as possible and we cannot wait to see what they achieve now that shops are open!

Contact us
Please note calls to this number are recorded for training and monitoring purposes.
About Us
Wil-U is part of the PXtech
family. PXtech have been
developing innovtive
technology solutions for
over 20 years.
![goldpartnertrans[59]](https://www.wil-u.com/wp-content/uploads/2021/10/goldpartnertrans59.png)



Let's stay in touch...
Useful Links
01332 921 399
info@wil-u.com
50 Canal St, Derby, DE1 2RJ
Please note calls to this number are recorded for training and monitoring purposes.
















Latest news, ideas and important information
How to turn over a new leaf and make your charity shop more sustainable
Our planet is facing an environmental crisis that demands immediate and collective action, and as a result, sustainable practices are unequivocally crucial in playing our part in safeguarding the environment. The Charity retail donation/purchase model is inherently...
How to turbocharge item donations for your charity
As the director of a small-scale or local UK charity, it’s easy to feel like a little fish in a big pond, continuously outcompeted for direct donations by large national charities (with proportionally larger fundraising and promotional budgets). In the face of this,...
Revitalising revenue: strategies for driving growth in charity retail with EPOS
During an economic downturn, when many charities witness a drop in individual giving donations, charity shops provide an increasingly crucial source of revenue, as supporters will often purchase goods from a charity shop even when scaling back on their direct...
How Wil-U can connect you with your volunteers, supporters, and donors
One of the biggest challenges that small charities face when operating a profitable charity shop is finding enough volunteers, supporters, and donors to make the initiative financially viable which is why the Wil-U charity EPOS ecosystem goes beyond the practicalities...
Unlock The Magic Of Membership: Why Joining The Wil-U Family Is A No-Brainer!
Wil-U provides a dedicated EPOS solution for Third Sector and charitable organisations that run charity shops, making it easier for you to increase your Gift Aid contributions, help manage stock elements, smooths the sales process, and access your sales data in...
Maximise Your Giving Power: 5 Reasons Retail Gift Aid Automation Is A Game-Changer!
Gift Aid is an extremely valuable tax relief that contributes millions worth of funds to Third Sector causes each year and is a crucial aspect of charity fundraising and retail in the UK. However, manually processing Gift Aid contributions is time-consuming and can be...
The Humble Beginnings Of Gift Aid: How This Genius Idea Changed The Charity Game Forever
Gift Aid is a UK tax incentive available to all registered charities, social enterprises, and Community Amateur Sports Clubs, allowing them to reclaim additional money from HMRC from eligible donations. The Gift Aid scheme was originally introduced under the Finance...
Help for Hospice retail shops: What Wil-U offer to help boost your sales!
At Wil-U, we provide customisable technology modules for Hospice charity shops and online sales outlets across the UK. Our tablet-based EPOS and Gift Aid automation solution helps your volunteers and staff, shop managers, and head office team to raise more money for...
How Charity EPOS Systems Can Transform Your Charity Shops
A charity shop EPOS system can transform your charity shop retail operation in numerous ways, improving efficiency, accessibility, and revenues. In this article, we look at how EPOS systems are used in charity retail and the benefits of adopting a digital automated...