Time to embrace technology

29 Jul 2019 | Advice

Online donating is increasing year on year yet the charity retail sector is still lagging behind when it comes to updating fundraising processes. It has been almost 20 years since the first online donation but this still makes up less than 10% of total fundraising for most charities.

However, online donations are continuing to grow and with more people requesting convenient and quick payment methods, the demand for digital payment in-store is increasing.

In a recent study on the retail industry in general, half of young people surveyed said they would be more likely to frequent a business that offered contactless payments, with four in ten saying they preferred the ease of paying with one tap compared to chip and pin. The opportunity for contactless donations therefore is vast and charities could take advantage of this, simply by embracing technology.

Technology offers charities other opportunities to increase revenue. Take Gift Aid for example. Many charities implement a manual process around Gift Aid. A digital Gift Aid solution has many benefits; not only saving on storage of paper forms, but eliminating the 20% of forms that are thrown away due to messy handwriting, mistakes, ineligibility or because they’re unusable. Gift Aid is a great way to boost donations and it’s a shame to see potential support going unclaimed.

Digitising the process and allowing donors or volunteers to sign up to Gift Aid on a tablet or computer means that data is stored securely and backed up, and the process is streamlined for all involved. This means charities can increase the amount of Gift Aid sign ups, claim more money for their cause, and make their volunteers’ and donors’ lives that little bit easier.

Moving quickly and embracing these new methods of supporting and fundraising means charities can tap into the generosity of younger, more tech-savvy givers. By ensuring convenience of giving, this can pave the way for future generations of regular donors.

Charities rely hugely on people’s desire to do good in the world; thank them by making it as easy as possible to do so.

Categories

Read more

Gift Aid is a pain in the neck

You know it. Volunteers know it. And most importantly, donors know it too.Asking people about tax can be awkward and donors don’t want to be held up by the faff of filling in forms when they’re just dropping off donations.So how can we make the Gift Aid process...

How to keep your charity’s data safe

With all the attention currently being paid to GDPR – compliance, consent, Data Protection Officers – it’s easy to lose track of the basics of data security. If you’ve made the leap into a more digital retail environment, or are thinking of doing so, you may be...

Small charities need to adapt in order to survive

Small charities face a “hurricane of change” according to the Facing Forward report by Lloyds Bank Foundation for England and Wales. The report calls for government, funders and larger charities to take action to help small charities in challenging times, echoing some...

Why we’re shouting about Android tablet technology

Why we’re shouting about Android tablet technology When we started creating Wil-U we knew we wanted to try something different. Charities had been telling us for months that the outdated charity shop technology that was currently on the market wasn’t suitable. It was...

We’re going to Hospice UK National Conference!

We're going to be in Liverpool on 20-22 November at the Hospice UK National Conference! We'll be showing off the latest Wil-U product, Connect. Visit us on stand 19 to find out more about Wil-U and see a demo! Can't make it? Don't worry, you can see us at these events...

Let's stay in touch...

Useful Links

Home
Our mission
Blog
Say hello

01332 921 300
info@wil-u.com

5 Pinnacle Way, Pride Park
Derby, DE24 8ZS

Wil-U is part of the PXtech family.

Terms and Conditions | Privacy Policy

Wil-U is part of the PXtech family.

Contact Us

Say hello
01332 921 300
info@wil-u.com