Turning shoppers into supporters

25 Jul 2019 | Advice

There are many reasons someone may come into your charity shop: on the hunt for a bargain, rummaging for a vintage find, looking for a particular film, album or book. But sometimes, those in your shop may be looking for something more: more info on your cause, how you can help them or family member, how they can give more to your charity.

But with volunteers scarce and often busy in shops, how can you capture the attention of these potential supporters? How can you engage them in what you’re fighting for? Is giving them a leaflet and sending them on their way enough?

We got to thinking about what can help turn more charity shops into community hubs – places where people come to talk, to buy, to join a community of like-minded individuals who want to do more.

Although leaflets are a good way of providing people with information, they’re not very engaging. The cost of printing new information every month or so can really add up and throwing away old leaflets isn’t great for the environment either!

That’s why we created Connect. It enables your head office, area manager, or shop manager to upload content to be displayed on a tablet in your shop. It can be easily updated, aligned with your latest marketing campaigns and it’s more accessible than a stack of leaflets.

We’ve already spoken to some charities who have some great ideas on how they can utilise Connect, such as linking it up to their lottery page so people can sign up in the shop or providing more information about specific local events.

It’s also a great way to provide supporters with more information about what you can do for them. We hope it’ll really help shops create more meaningful connections and turn those shoppers into lifelong supporters.

What would you use Connect for?

Categories

Read more

Coronavirus (COVID-19) Update

Coronavirus (COVID-19) Update In light of the current Coronavirus pandemic we want to reassure our customers, partners and resellers that Wil-U is currently operating as normal. To help keep everyone safe we’ve arranged for our team to provide all of our current...

Choosing the Right Technology

It’s easy to get whisked away by the possibilities of modern technology. It’s human nature to want the newest gadgets packed with endless features that empower you to be more productive, more efficient, more successful. With a smooth-talking salesman eager to dazzle...

Small charities need to adapt in order to survive

Small charities face a “hurricane of change” according to the Facing Forward report by Lloyds Bank Foundation for England and Wales. The report calls for government, funders and larger charities to take action to help small charities in challenging times, echoing some...

How to choose the best charity till for you

How to choose the best charity till for you   Finding the right charity till solution can sometimes be a bit of a minefield. With so many options on the market to choose from and so many boasting the latest thingamajig, it can be difficult to know where to start....

The Importance of the Small Stuff

There are a lot of great small charities that sometimes don’t get the recognition they deserve due to the unique nature of their cause. To remind people everywhere that small doesn’t mean unimportant, we wanted to write about a few of the small things you might be...

Let's stay in touch...

Useful Links

Home
Our mission
Blog
Say hello

01332 921 300
info@wil-u.com

5 Pinnacle Way, Pride Park
Derby, DE24 8ZS

Please note calls to this number are recorded for training and monitoring purposes.

Wil-U is part of the PXtech family.

Terms and Conditions | Privacy Policy

Wil-U is part of the PXtech family.

Contact Us

Say hello
01332 921 300
info@wil-u.com

Please note calls to this number are recorded for training and monitoring purposes.