Turning shoppers into supporters

25 Jul 2019Advice

There are many reasons someone may come into your charity shop: on the hunt for a bargain, rummaging for a vintage find, looking for a particular film, album or book. But sometimes, those in your shop may be looking for something more: more info on your cause, how you can help them or family member, how they can give more to your charity.

But with volunteers scarce and often busy in shops, how can you capture the attention of these potential supporters? How can you engage them in what you’re fighting for? Is giving them a leaflet and sending them on their way enough?

We got to thinking about what can help turn more charity shops into community hubs – places where people come to talk, to buy, to join a community of like-minded individuals who want to do more.

Although leaflets are a good way of providing people with information, they’re not very engaging. The cost of printing new information every month or so can really add up and throwing away old leaflets isn’t great for the environment either!

That’s why we created Connect. It enables your head office, area manager, or shop manager to upload content to be displayed on a tablet in your shop. It can be easily updated, aligned with your latest marketing campaigns and it’s more accessible than a stack of leaflets.

We’ve already spoken to some charities who have some great ideas on how they can utilise Connect, such as linking it up to their lottery page so people can sign up in the shop or providing more information about specific local events.

It’s also a great way to provide supporters with more information about what you can do for them. We hope it’ll really help shops create more meaningful connections and turn those shoppers into lifelong supporters.

What would you use Connect for?

Categories

Read more

Customer Display with a Difference

Customer Display with a Difference Here at Wil-U, we’re carrying on as normal as much as possible. That means continuing to develop new innovative features and modules! Our most recent release included the introduction of Wil-U Customer Display. Wil-U Customer Display...

Why now is a great time to refresh your shop technology

Why now is a great time to refresh your charity shop technology Nobody knows what the new normal is going to look like but that doesn't mean you can't prepare for a successful future. Now is a great time for picking up those projects you've been thinking about for a...

How to keep your charity’s data safe

With all the attention currently being paid to GDPR – compliance, consent, Data Protection Officers – it’s easy to lose track of the basics of data security. If you’ve made the leap into a more digital retail environment, or are thinking of doing so, you may be...

How to choose the best charity till for you

How to choose the best charity till for you   Finding the right charity till solution can sometimes be a bit of a minefield. With so many options on the market to choose from and so many boasting the latest thingamajig, it can be difficult to know where to start....

Improving Gift Aid with Guildford Samaritans

From sign up through to processing: Improving Gift Aid for Guildford Samaritans Guildford Samaritans work to assist anyone who’s struggling to cope by offering listening and support to people and communities in times of need. The organisation answers a call for help...

Let's stay in touch...

Useful Links

Home
Our mission
Blog
Say hello

01332 921 399
info@wil-u.com

50 Canal St, Derby, DE1 2RJ

Please note calls to this number are recorded for training and monitoring purposes.

Wil-U is part of the PXtech family.

Terms and Conditions | Privacy Policy

Charity Retail Association Logo

Let's stay in touch...

By submitting your email address, your agreeing to us contacting you from time to time about our products and services.

Wil-U is part of the PXtech family.

Contact us

Say hello
01332 921 399
info@wil-u.com

Please note calls to this number are recorded for training and monitoring purposes.